Diaz is actually has just promoted to be affiliate creative manager, accountable for the latest management and you will development of strategies. Torres together with has just obtained an advertisement, to help you older publisher, in which the woman is accountable for concepting a number of the agency’s procedures.
The pair assisted to help you spearhead DoorDash’s «Self-Love Bouquet» strategy, that has been motivated by insight that more than half of the newest delivery service’s profiles is actually solitary. The brand new campaign recommended visitors to purchase a beneficial bouquet out-of roses one included a when it comes down to Rose dildo, promising and you will destigmatizing the idea of «self-love» on the Romantic days celebration. The fresh bouquet sold-out in this four weeks and you can earned the company more 749 mil mass media thoughts. The new promotion obtained Grand Prix honors within Cannes Lions and you may the new WARC Honours.
Nonetheless they led the new imaginative procedure to own Corona’s «Unfilter Mexico» promotion that premiered inside 2023 Academy Prizes. Created by Mexican-created cinematographer Emmanual Lubezki, this new promotion emphasized brand new unfair site from Mexico in the Hollywood, as well as how movies and suggests usually explore a great «purple filter» so you can denote heat, hazard, and you can risk. Corona expected Hollywood directors so you’re able to ban reddish from their video and set-aside they to own beer as an alternative. The newest advertising made 320 million impressions and you will 99% confident sentiment, the fresh agency told you.
Alex Dobson, strategy movie director, The&Union
Once the means direct towards&Partnership’s all over the world consumer Mars, Dobson oversees means jobs for multiple labels in addition to M&Ms, Snickers, and you can Skittles.
He was including guilty of developing new promotion strategy for brand new rebrand off Bro Ben’s in order to Ben’s Amazing. The fresh initiative incorporated a few advertising situated as much as actual family you to definitely won honors within Effies in addition to Instrument prizes and you can drove an excellent 229% boost in buy purpose to your brand name, with respect to the&Relationship.
Dobson’s effective jobs to have Mars’ globally labels has provided operating sales by 33% having good «dental variety» campaign for additional White Chewing gum and you can M&M’s «Halloween night it, as you suggest they push,» that the brand chosen as its lead Halloween night Television blogs around the globe. This current year, Mars prolonged its global scope towards&Relationship to handle an increased show of its innovative stuff efficiency.
Beyond Mars, Dobson was a switch AI resource into the institution and you will set up a separate expert-bono initiative to simply help regional organizations feature AI within their purchases efforts using during the-individual classes. They are and additionally a member of WPP’s Unite system, its LGBTQ+ comprehensive profit capital heart.
Dunning brings together his affinity to own community which have a background when you look at the paigns to own brands like Southern African Tourism and you will Amazon Best Video clips.
His work with Baskin-Robbins to aid rejuvenate the brand and concrete they regarding the heads off good Gen Z listeners and you can aided the brand new ice-cream brand purse half dozen Muse Clio Honors in just per year. In other places, into Nathan’s Greatest Franks account, Dunning’s method to setting partnerships with Joey Chestnut and push the latest Hot-dog Dinner Contest conversation has created millions of impressions and you can tens of thousands of the newest followers with the brand.
Dunning has also established social media procedure that are used across the the complete service, along with a reporting structure to prove the worth of social networking productivity. Next to their a couple direct accounts, Dunning along with helps most other brand strategists in order to translate the records towards the impactful social network executions.
Michelle Farhang, direct regarding investment administration, Portal Good
Farhang is actually has just marketed to manage the agency’s programs and you will partnerships – also many techniques from brand name approach, posts, clips production, and you may partnerships with founders and you will famous people.
She’s including interested in and also make public clips content to own names including Address, Google, and Lenovo you to definitely target Gen Z and you will millennial audiences. To own Address, she Kinesiska vackra kvinnor directed a YouTube project titled «My Cart are Complete» one promoted Black-owned names sold at the Target. The fresh venture was seen more dos mil minutes, according to Site Good.